Who we are

Wanting a departure from the often times unattainable runway price tags, we took our passion for South Asian formalwear, rich fabrics, along with age-old artisanal craftsmanship, and incorporated them into a more accessible, affordable and wearable brand.

Modern yet traditional, HOXNYC is a platform that caters to the worldwide diaspora of South Asian clientele. Our vision is to utilize the power of social media and a robust online presence to bridge the fashion gap between locally sourced Pakistani fabrics and the rest of the world. Bringing you “fast fashion” looks from the runway to your doorstep, our online portal is your gateway to South Asian couture, with an added emphasis on convenience and customer service. Striking a balance between “timeless” and “modern”, HOXNYC carefully curates its collections to keep up with the ever-changing trends of South Asian fashion while still remaining true to its traditional Pakistani roots.

Each HOXNYC piece is handcrafted in small quantities, undergoing an intricate and detailed process which calls for hours of painstaking and dedicated work.

We hope that you will find the concept which inspires HOXNYC as one that is innovative and beneficial to you as a customer. It stems from our own hardships in finding superior quality pieces abroad. With a firm commitment to our vision and founding values, and with your support, HOXNYC is committed to creating beautiful (and beautifully made!) garments that are completely of the moment…​

Season after Season